Market Insights
Competitive Intelligence
The business problem and approach
Mapped internal product offerings against external competitors at the category level, combining web scraping and licensed data from sources like Bombora, Thinknum, and RavenPack. Delivered automated insights and visualizations that empowered account managers to make data-driven strategic decisions and respond proactively to market dynamics.
Implementation highlights
Delivered actionable recommendations for product strategy and market positioning, Built automated Looker Studio dashboards with market share, pricing, and sentiment analytics
Delivery and outcomes
Enabled coverage of 90% of key competitors in actionable dashboards, 25% improvement in market-driven product optimizations, 3x faster competitive insights turnaround for account managers
Technologies used
- Python
- Web Scraping
- Looker Studio
- Bombora
- Thinknum
- RavenPack
- SQL
- Selenium
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