E-Commerce
Feature Analysis
The business problem and approach
Conducted a comprehensive feature analysis to pinpoint the most impactful variables driving sales conversion on an eCommerce platform. Leveraged advanced modeling to deliver actionable insights, empowering the sales team to focus on high-impact areas for maximizing conversions and customer engagement.
Implementation highlights
Delivered insights enabling the sales team to refine marketing and sales strategies, Built classification models, analyzing variable significance to target key conversion drivers, Identified top features influencing purchase behavior
Delivery and outcomes
28% lift in campaign performance targeting high-impact features, 12% reduction in customer drop-off during purchase funnel
Technologies used
- Python
- Machine Learning
- SQL
- Tableau
- Linear Regression
- OLS
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