Promo Optimization

The business problem and approach

Developed a promo optimization model for retailers that calculates optimal promotions and timing across product categories by analyzing cost, vendor funding, budgets, and constraints. The model maximizes retailer goals like sales and profitability, delivering actionable recommendations in an intuitive calendar format to enhance decision-making and resource allocation.

Implementation highlights

Modeled promo effectiveness considering costs, vendor funding, and budget constraints, Optimized promotion timing and category-level strategies for maximum impact

Delivery and outcomes

22% ROI increase through optimized budgeting and timing

Technologies used

• Python
• Optimization Modeling
• SQL
• Data Visualization
• Retail Analytics

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