Marketing Marketplace
Match Time Insights
The business problem and approach
Built a machine learning model for a marketing marketplace to uncover key drivers affecting freelancer-client match times. Delivered actionable Tableau insights to the talent operations team, enabling identification of process bottlenecks and fostering more efficient, timely matches?creating a better experience for both freelancers and clients.
Implementation highlights
Leveraged machine learning to analyze factors influencing match speed, Identified process delays and provided steps to streamline matching, Equipped talent ops with Tableau dashboards for real-time actionable insights
Delivery and outcomes
15% increase in positive freelancer-client match feedback, 27% reduction in average match time
Technologies used
- Python
- Machine Learning
- Tableau
- SQL
- Sankey Charts
Have a related business challenge?
Explore data science and forecasting consulting, or share what you would like to improve.
Discuss your business challenge